New brand Applicant Company : KOREA RACING AUTHORITY

Award of the President of KIDP, 2013

• Brand : Lets Run
• Category : Graphic, Media

• Designer :
  • KIM HYUN SUN
  • PARK JI AE
  • MIN YUN KYOUNG

Features

Since late 2012, KRA had embarked on rebranding exercise and finally established its new brand name, ‘LET’S Run’. ‘LET’S Run’ is designed to effectively communicate KRA’s value, mission, vision and its business with Korean people and consumers. Embracing its brand essences, ‘Love power and Energy’, ‘LET’S Run' is an acronym of ‘Live Energy Together Society’ or ‘Love Energy Together Society’. It contains KRA’s core value, which is to revitalize exhausted Korean people and to encourage them to run again. Adding to those, it is also designed to appeal KRA’s dynamic corporate image of leading leisure industry to people. Henceforth, the new brand name, ‘LET’s Run’ will be dominantly used ahead of its legal corporate name of KRA when communicating with customers.

The First Sales Date	2013-09-27
The First Retail Price	1 won

Applicant Company : KOREA RACING AUTHORITY

Address	107
Tel	02-509-1323
Fax	02-509-1309