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Award of the President of KIDP2014

LiQ Applicant Company : AEKYUNG INDUSTRIAL CO., LTD

Award of the President of KIDP, 2014

Brand : LiQ
Category : Packaging

Designer :
- IL MIN JEONG
- JIYOUNG CHUNG

Features	Smart detergent LiQ is a laundry detergent that reflects the trends and laundry behavior of consumers. The thick gel LiQ, requiring the use of only half amount, upgraded the concept of smart detergent and usability. The LiQ brand value was enhanced through active exposure of laundry ball which is an important differentiating factor, and graphically intuitive visualization of concentrated detergent. Particularly, the pre-laundry processing function was applied to the brush of laundry ball to improve the washing function and highlight the laundry detergent evolving to effectively eliminate the stains smeared on clothes.

Features

Smart detergent LiQ is a laundry detergent that reflects the trends and laundry behavior of consumers. The thick gel LiQ, requiring the use of only half amount, upgraded the concept of smart detergent and usability. The LiQ brand value was enhanced through active exposure of laundry ball which is an important differentiating factor, and graphically intuitive visualization of concentrated detergent. Particularly, the pre-laundry processing function was applied to the brush of laundry ball to improve the washing function and highlight the laundry detergent evolving to effectively eliminate the stains smeared on clothes.

The First Sales Date	2014-08-14
The First Retail Price	19800 won

Applicant Company : AEKYUNG INDUSTRIAL CO., LTD

Address	#83, Guro-dong,Guro-gu, SEOUL, SOUTH KOREA
Tel	02-2014-7007
Fax	02-2014-7005

Korea Design Center, 322 Yanghyunro, Bundang-Gu, Seongnam-Si, Gyeonggi-Do, Republic of Korea, 463-954 / TEL: +82-31-780-2101
copyright(c) kidp. all rights reserved.

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Award of the President of KIDP2014

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