2014 Hanguel Mug Applicant Company : Starbucks Coffee Korea

Registration, 2014

• Brand : Starbucks Coffee Korea
• Category : Lifestyle Goods (fashion / jewelry / accessories)

• Designer :
  • Lee, Eulie
  • Park, Jung Rye

Features

For the Starbucks Coffee Korea's first Hangeul Day mug, we decided to emphasize the aesthetics of Hangeul’s unique letterform. On the layout, we deconstructed consonants and vowels that make up “Starbucks Coffee Korea (스타벅스 커피 코리아)” into dots and lines, and then reconstructed them into a composition that celebrates the beauty of Hangeul typography. The juxtaposition between large shapes and thin lines, as well as black ink texture and metalic foil effects, results in a layout full of typographic drama. The unique handle shape represents one of the consonants. (ㅇ) Starbucks Coffee Korea continues to launch products that represents the richness of Korean culture, and the Hangeul merchandise will be launched every year as well.

The First Sales Date	2014-10-9
The First Retail Price	18000 won

Applicant Company : Starbucks Coffee Korea

Address	87-10 Sogong-dong Jung-gu, Seoul 100-070, Korea
Tel	02-3015-1169
Fax	02-3015-1108