AKA Smartphone Package Applicant Company : LG Electronics Inc.

MINISTRY OF TRADE, INDUSTRY & ENERGY MOTIE, 2015

• Brand : LG Electronics
• Category : Packaging

• Designer :
  • Ewisung Choe
  • Jaesoon Choi
  • Youngmi Yoon, Younmi Na

Features

More than just a functional tool, the concept for this smartphone packaging is to help users express their alter egos. We added characters to the packaging to satisfy customers' desire for uniqueness and individuality. The concept of the visually repeating product features and packaging was inspired by the traditional Russian doll, Matryoshka, where dolls of decreasing size appear one after another.

The First Sales Date	2014-11-12
The First Retail Price	528000 won

Applicant Company : LG Electronics Inc.

Address	20~22, Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea
Tel	00-0000-0000
Fax	02-6912-6860