Year of the Sheep Applicant Company : Starbucks Coffee Korea

Award of the President of KIDP, 2015

• Brand : Starbucks
• Category : Lifestyle Goods (fashion / jewelry / accessories)

• Designer :
  • Park, Jung Rye

Features

Starbucks Coffee Korea launched “Year of the Sheep” collection to celebrate the new year 2015. The collection includes a tumbler, three ceramic mugs, and a dripper. Korean traditional patterns are incorporated into the sheep illustration and background. Patterns vary from twinkling thin lines to bold and vivid shapes and it gave a modern twist to a traditional subject, ultimately succeeding in appealing to younger customers. The overall positive look and feel convey the hope of the brand new year. Mugs and stainless steel tumbler were sold more than 90% in 3 days, sales 400 million KRW. The sales was increased 50% compare to New Year 2014.

The First Sales Date	2015-01-01
The First Retail Price	33000 won

Applicant Company : Starbucks Coffee Korea

Address	87-10 Sogong-dong Jung-gu, Seoul 100-070, Korea
Tel	02-3015-1169
Fax	02-3015-1108