2016 TV Package Design Identity Applicant Company : SAMSUNG ELECTRONICS CO., LTD.

Registration, 2016

• Brand : SAMSUNG ELECTRONICS
• Category : Consumer products

• Designer :
  • Jong-yun Shin
  • Yeun-hee Jo
  • Ji-young Son, Hye-zin Park

Features	Previously our design focused on highlighting technical achievements such as picture quality. In 2016, our designs underline the more emotional sensibilities of our product. We propose that our product is no longer just an electronic device but a part of the environment and lifestyle. Furthermore, we aim to provide a consistent and evolving expression of our Design Identity to enhance our Brand.

The First Sales Date	2016-02-01
The First Retail Price	0 won

Applicant Company : SAMSUNG ELECTRONICS CO., LTD.

Address	33, Seongchon-gil (689, Umyeon-dong), Seocho-gu, Seoul
Tel	02-6147-5402
Fax	02-6147-6963