Wearable & Mobile Premium Acc. Package Identity Applicant Company :

Award of the President of KIDP, 2017

• Brand : Samsung Electronics
• Category : Consumer products

• Designer :
  • Spencer Desmond
  • Adam Roberts
  • Omar Mendez Careaga

Features	As our wearable and accessory products became more diverse, acquiring a strong brand personality became vital. Consistency in box sizes, brand zone, color usage and product images speaks of one unified brand image. Also, by proposing an inspiring way of presenting the packages in stores and allowing the viewers to journey on 360° continuing facets, we seek to strengthen the brand presence.

The First Sales Date	2017-04-28
The First Retail Price	249700 won

Address	33, Seongchon-gil (689, Umyeon-dong), Seocho-gu, Seoul
Tel	02-6147-5402
Fax	02-6147-6963