THE FRAME Visual Identity System Applicant Company :

Award of the President of KIDP, 2017

• Brand : Samsung Electronics Co., Ltd.
• Category : CI / BI

• Designer :
  • Shin Jong-yun
  • Kim Ee-na
  • Kim Tae-ho

Features	The Frame VIS is the visual identity system (VIS) for promotion of The Frame, a Samsung display that breaks the mold of what we traditionally think a TV should be like. It visualizes The Frame display in a wide array of ways to fit into consumers’ lives, with exceptional convenience and flexibility to match any home décor.

The First Sales Date	2017-07-01
The First Retail Price	0 won

Address	33, Seongchon-gil (689, Umyeon-dong), Seocho-gu, Seoul
Tel	02-6147-5402
Fax	02-6147-6963