espoir fashion body lotion Applicant Company : etude corporation

Award of the President of KIDP, 2011

• Brand : espoir
• Category : Packaging design

• Designer :
  • Lee Jae Myung
  • Kim Byung Tae

Features

These are Espoir’s main body products which symbolize characteristic of top five fashion cities in the world and their sense of fashion. Using contrasting elements (circle and square, curved and straight line) in harmony, we pursued fun in monotony and differentiated it in mediocrity. That’s why the product itself preserves a feeling of exclusivity and beauty as a body product. These are fashion body product that can give people each city’s emotional and unique fragrances.

The First Sales Date	2011-05-20
The First Retail Price	18000 won

Applicant Company : etude corporation

Address	11F LS BLDG, 191, Hangang-ro 2ga, Yongsan-gu, Seoul, Korea
Tel	02-709-6281
Fax	02-709-6209