Nescafe Dolce Gusto Bus Shelter Advertisement Applicant Company : DXS

Award of the Administrator PPS, 2011

• Brand : Nescafe Dolce Gusto
• Category : Visual design

• Designer :
  • Park Jaeyong
  • Jun Sangjin
  • Kim Seongcheol

Features

As NESCAFE Dolce Gusto, capsule coffee product brand, was introduced in Korea market, it was necessary to show what NESCAFE Dolce Gusto was and how it worked by maximizing visual effect in order to increase the public awareness of the brand. For outdoor bus shelter advertising, Instead of using traditional still image design, innovative method was applied to play movie files about how Latte Macchiato was made by Dolce Gusto machine.

The First Sales Date	2010-05-01
The First Retail Price	0 won

Applicant Company : DXS

Address	3F Papytus Building, 24, Yanghwa-ro 8-gil, Mapo-gu, Seoul, Korea
Tel	010-3205-2457
Fax	-