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¼ö»ó³»¿ª 2014³âµµ ¼±Á¤ µðÀÚÀÌ³Ê ÀÌÀ¯¸®(Lee, Eulie)
ºê·£µå¸í ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ (Starbucks Coffee Korea) ¹ÚÁ¤·Ê(Park, Jung Rye)
½ÅûºÎ¹® »ýÈ°¼ÒÇ°(ÆмÇ/Áê¾ó¸®/ÀâÈ­)
½Åûȸ»ç1 ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ
ÀÛ¼ºÀÏ : 2015-10-01

Çѱ۳¯À» ±â³äÇÏ¿© ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ¿¡¼­ óÀ½À¸·Î Ãâ½ÃÇÏ´Â ¸Ó±×·Î¼­, ÇѱÛÀÌ °¡Áø ÇüÅÂÀû Ưº°ÇÔ°ú ¾Æ¸§´Ù¿òÀ» ºÎ°¢½ÃŲ Á¦Ç°ÀÌ´Ù. ÇÑ±Û ±ÛÀÚ ÇϳªÇϳª°¡ °¡Áø Á¶ÇüÀû Ư¼ºÀ» Á¡, ¼±, ¸éÀÇ ¿ä¼Ò·Î ºÐ¼®ÇÏ¿©, ³ÐÀº ¸é°ú °¡´Â ¼±, ¸Ô»ö Ä÷¯¿Í ¹Ú È¿°ú µîÀÇ ´ëÁ¶¸¦ ÅëÇÑ Å¸ÀÌÆ÷±×·¡ÇÇ µå¶ó¸¶¸¦ ¿¬ÃâÇÏ¿´´Ù. ·¹À̾ƿô »óÀÇ ÀÚÀ½°ú ¸ðÀ½ÀÇ °æ¿ì, '½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ'¶ó´Â ´Ü¾î¸¦ ÀÌ·ç´Â ±ÛÀÚµéÀ» »ç¿ëÇÏ¿© °¢ ±ÛÀÚ°¡ °¡Áö´Â ÇüŹ̸¦ ±Ø´ëÈ­½ÃÄ×°í, ±ÝÀå°ú ÀººÐÀ» »ç¿ëÇÏ¿© °í±Þ½º·´°Ô ¸¶°¨ÇÏ¿´´Ù. '¤·(ÀÌÀÀ)' ÇüÅÂÀÇ µµ±Ý ¼ÕÀâÀÌ°¡ Ư¡ÀûÀÌ´Ù. ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ´Â ÀǹÌÀÖ´Â ±¹°æÀϸ¶´Ù Çѱ¹ÀÇ ¾Æ¸§´Ù¿òÀ» ¾Ë¸± ¼ö ÀÖ´Â Á¦Ç°À» ²ÙÁØÈ÷ Ãâ½ÃÇÏ°í ÀÖÀ¸¸ç, Çѱ۳¯ ¸Ó±× ¿ª½Ã ¸Å³â ½Ã¸®Áî·Î Ãâ½ÃµÉ ¿¹Á¤ÀÌ´Ù.

 

For the Starbucks Coffee Korea's first Hangeul Day mug, we decided to emphasize the aesthetics of Hangeul’s unique letterform. On the layout, we deconstructed consonants and vowels that make up “Starbucks Coffee Korea (½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ)” into dots and lines, and then reconstructed them into a composition that celebrates the beauty of Hangeul typography. The juxtaposition between large shapes and thin lines, as well as black ink texture and metalic foil effects, results in a layout full of typographic drama. The unique handle shape represents one of the consonants. (¤·) Starbucks Coffee Korea continues to launch products that represents the richness of Korean culture, and the Hangeul merchandise will be launched every year as well.

¼ö»ó³»¿ª ÀÚ¼¼È÷º¸±â
¼ö»ó³»¿ª 2014³âµµ ¼±Á¤
ºê·£µå¸í ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ (Starbucks Coffee Korea)
½ÅûºÎ¹® »ýÈ°¼ÒÇ°(ÆмÇ/Áê¾ó¸®/ÀâÈ­)
½Åûȸ»ç1 ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ
µðÀÚÀ̳ÊÀÌÀ¯¸®(Lee, Eulie)
¹ÚÁ¤·Ê(Park, Jung Rye)
ÀÛ¼ºÀÏ : 2015-10-01

Çѱ۳¯À» ±â³äÇÏ¿© ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ¿¡¼­ óÀ½À¸·Î Ãâ½ÃÇÏ´Â ¸Ó±×·Î¼­, ÇѱÛÀÌ °¡Áø ÇüÅÂÀû Ưº°ÇÔ°ú ¾Æ¸§´Ù¿òÀ» ºÎ°¢½ÃŲ Á¦Ç°ÀÌ´Ù. ÇÑ±Û ±ÛÀÚ ÇϳªÇϳª°¡ °¡Áø Á¶ÇüÀû Ư¼ºÀ» Á¡, ¼±, ¸éÀÇ ¿ä¼Ò·Î ºÐ¼®ÇÏ¿©, ³ÐÀº ¸é°ú °¡´Â ¼±, ¸Ô»ö Ä÷¯¿Í ¹Ú È¿°ú µîÀÇ ´ëÁ¶¸¦ ÅëÇÑ Å¸ÀÌÆ÷±×·¡ÇÇ µå¶ó¸¶¸¦ ¿¬ÃâÇÏ¿´´Ù. ·¹À̾ƿô »óÀÇ ÀÚÀ½°ú ¸ðÀ½ÀÇ °æ¿ì, '½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ'¶ó´Â ´Ü¾î¸¦ ÀÌ·ç´Â ±ÛÀÚµéÀ» »ç¿ëÇÏ¿© °¢ ±ÛÀÚ°¡ °¡Áö´Â ÇüŹ̸¦ ±Ø´ëÈ­½ÃÄ×°í, ±ÝÀå°ú ÀººÐÀ» »ç¿ëÇÏ¿© °í±Þ½º·´°Ô ¸¶°¨ÇÏ¿´´Ù. '¤·(ÀÌÀÀ)' ÇüÅÂÀÇ µµ±Ý ¼ÕÀâÀÌ°¡ Ư¡ÀûÀÌ´Ù. ½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ´Â ÀǹÌÀÖ´Â ±¹°æÀϸ¶´Ù Çѱ¹ÀÇ ¾Æ¸§´Ù¿òÀ» ¾Ë¸± ¼ö ÀÖ´Â Á¦Ç°À» ²ÙÁØÈ÷ Ãâ½ÃÇÏ°í ÀÖÀ¸¸ç, Çѱ۳¯ ¸Ó±× ¿ª½Ã ¸Å³â ½Ã¸®Áî·Î Ãâ½ÃµÉ ¿¹Á¤ÀÌ´Ù.

 

For the Starbucks Coffee Korea's first Hangeul Day mug, we decided to emphasize the aesthetics of Hangeul’s unique letterform. On the layout, we deconstructed consonants and vowels that make up “Starbucks Coffee Korea (½ºÅ¸¹÷½º Ä¿ÇÇ ÄÚ¸®¾Æ)” into dots and lines, and then reconstructed them into a composition that celebrates the beauty of Hangeul typography. The juxtaposition between large shapes and thin lines, as well as black ink texture and metalic foil effects, results in a layout full of typographic drama. The unique handle shape represents one of the consonants. (¤·) Starbucks Coffee Korea continues to launch products that represents the richness of Korean culture, and the Hangeul merchandise will be launched every year as well.

¼ö»ó³»¿ª ÀÚ¼¼È÷º¸±â